Creating a Climate for Creativity to Flourish Through People Orientated Leadership – With SKY CEO, Jeremy Darroch - eqsummit.com

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Creating a Climate for Creativity to Flourish Through People Orientated Leadership – With SKY CEO, Jeremy Darroch

In the second part of this discussion with Dr. Martyn Newman, Jeremy Darroch explains the role of effective leadership in creating an environment for innovation to flourish.

 

Martyn Newman: So Jeremy, I know at the Summit you will talk more about leadership and it’s role in fostering innovation. I know it’s possible to find a lot of books on leadership and quite a few books on creativity and innovation, but very few people seem to put them together. As a leader in your business, what do you see as the relationship between leadership and the quality and volume of creative initiatives inside the business? Are there some initiatives that you can take as a leader to foster an innovative climate?

Jeremy Darroch: I think there are. A lot of it is around the work that we have been doing right across the organisation, around how we help people. How do we draw in the full suite of skills that they’ve got to apply in delivering creativity and innovation? How do we define creativity and innovation as opportunities that exist right across our business? I think one of the challenges, for example, is people often think about innovation in relation to product initiatives – they’ll link creativity to content. For me, there are only two manifestations of creativity. There’s no reason why we can’t be and we should be, innovative right across the scope of the business. I see innovation and creativity as very broadly applicable across others, because really they’re all about the application of ideas.

“How do we define creativity and innovation as opportunities that exist right across our business?”

 

How do we take ideas and apply them in ways that mean we’re better today than what we were in the past? Since we’ve brought all of the Sky’s across Europe together, some of the most valuable ideas we’ve had are when we’ve found creativity and innovation that exist in smaller parts of our business and we’ve brought it back to the bigger part of the business. That’s really where you get the benefit of leverage.

“Since we’ve brought all of the Sky’s across Europe together, some of the most valuable ideas we’ve had are when we’ve found creativity and innovation that exist in smaller parts of our business and we’ve brought it back to the bigger part of the business.”

Martyn Newman: That’s a fascinating insight. Because when people typically think about creativity they usually think of some sort of isolated creative genius, sitting in a cubicle, coming up with ideas, but you’re suggesting that really through this process of collaboration and particularly as you think about how Sky Deutschland, Sky Italia and Sky UK have come together, they’re quite diverse cultures, diverse experience and mindsets, but by them coming together and creating this culture of collaboration, it’s worked. As a result, you’re suggesting that there’s been more creative initiatives that have come from Sky as a whole, right?

Dr. Martyn Newman
Dr. Martyn Newman

Jeremy Darroch: Certainly. There’s no doubt about it. I think it’s enabled us to do things in Sky Italia and Sky Deutschland at a greater pace and a greater scale, than those organisations would have been able to do on their own. But I also think that we’ve learned in Sky in the UK, because we’ve had two organisations which haven’t had the resource pool that we’ve had in the UK. We’ve found that they have achieved an awful lot, often quicker and with a more agile mindset than we would have achieved in the UK. For me, as you start thinking of the big decisions that we make, we bring insight from the organisations in Germany or in Italy, or the UK. When you bring all these views and ideas together, it’s from this that really effective operational strategy can come. Then we have to think about the environment we create to enable that to flow and facilitate the crossflow of ideas.

“as you start thinking of the big decisions that we make, we bring insight from the organisations in Germany or in Italy, or the UK. When you bring all these views and ideas together, it’s from this that really effective operational strategy can come.”

 

Want to hear more fascinating insights from Jeremy? Get your tickets to the Summit below! There are a limited number of tickets left, so don’t miss out.  

Martyn Newman, PhD, is MD of RocheMartin who are hosting the EQ Summit in London on May 25th. The theme of this year’s Summit is ‘emotional intelligence, mindfulness and creativity’ and also features Sir Ken Robinson, Dan Goleman, Ruby Wax and Baroness Susan Greenfield.