Baroness Susan Greenfield -

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Keynote Speaker

Baroness Susan Greenfield

Neuroscience: Where The Brain Means Business

Baroness Susan Greenfield is a research scientist, author and broadcaster based in Oxford. She has held research fellowships in the Department of Physiology Oxford, the College de France Paris, and NYU Medical Center New York. She has been awarded 32 Honorary Degrees from both British and foreign universities. In addition, she has published a wide range of  books on the Mind and the Brain.

In 1998 she received the Michael Faraday Medal from the Royal Society, was awarded a CBE in the Millennium New Year’s Honours List and was granted a non-political Life Peerage in 2001. Susan holds many Honorary Fellowships and awards in recognition of her work. In 2012 she became a Governor of The Florey Institute for Neuroscience and Mental Health.

What Baroness Greenfield will be speaking about

Due to the extraordinary advances in the field of Neuroscience we now understand a lot more about the importance of emotional intelligence and intelligence generally. Recent findings in neuroscience have helped deepen our understanding of intelligence and highlighted some challenges with the advent of a pervasive digital culture.

Over the last 20 years the emphasis on screen culture, Greenfield would argue compromises emotional intelligence and by extension has significant business impacts. The rise of these digital technologies and how they’re impacting our brains due to neuroplasticity is raising some very interesting challenges for this next generation.

What is becoming clear is that if you have an environment that is dominated by hearing and vision, and not by the other senses, and if it’s an environment where you’re not meeting people face-to-face or talking with them face-to-face, then how you think and feel will be different from previous generations. Some of these differences include:

– a shorter attention span
– greater difficulty with interpersonal connection
– declining communication skills
– a challenged sense of identity due to the need for social approval
– possible loss of boundaries
– a decrease in empathy

According to research conducted by Greenfield the most critical skills for the 21st Century like relationship building skills which supports collaboration and creativity appear to be atrophying. During this session Greenfield will talk about why we are losing them and what we can do about it.

Debrett’s 500

Ranked as one of Britain’s 500 most influential and inspiring people in 2014.

CBE Award

Included in the prestigious Millenium New Year’s Honours list, earning her title as Baroness.

Michael Faraday Winner

Received the Michael Faraday Medal in 1998, awarded by the Royal Society of London.

32 Honorary Degrees

Each awarded from prestigious universities in Britain and across the globe.